The Trovn journal
Field notes for website businesses.
Prospecting, pricing, delivery and retainers. Practical guides for agencies that sell websites to local businesses.
Lead GenerationLatest guide · 15 min read
How to Find Local Businesses Without a Website (Free Methods) 2026
Five free methods to find local businesses without a website — Google Maps prospecting, search operators, state filings, directories and networking. With outreach templates.
Read the guide- Lead GenerationThe Agency Owner's Guide to Finding Leads With No Website (2026)How web design agencies build a repeatable pipeline of high-intent leads from businesses without websites. Scoring, cadence and objection handling.April 13, 2026
· 14 min read - Lead GenerationGoogle Maps Lead Generation for Web Designers: The Complete GuideTurn Google Maps into a repeatable lead engine for your web design business. Prospecting workflow, filtering and a conversion playbook.April 13, 2026
· 15 min read - OperationsThe Website Audit Checklist Every Agency Should Use (2026)Performance, SEO, mobile, security, content and technical health — plus how to automate audits and turn them into closed deals.May 9, 2026
· 12 min read - BusinessHow to Price Web Design Services: The Agency Pricing Guide (2026)Three pricing models, three-tier packaging, value-based rate setting and tools that remove payment friction.May 9, 2026
· 11 min read - OperationsHow to Deliver Websites Clients Actually Love: The 5-Step ProcessThe delivery process that keeps projects profitable and clients happy — from structured feedback to automated QA to the handoff that earns referrals.May 9, 2026
· 13 min read - IndustryWhy Web Design Agencies Are Switching From GoHighLevelGoHighLevel is built for marketing agencies, not web design agencies. Why purpose-built tools fit the website business better.March 25, 2026
· 7 min read - AI & FutureHow AI Is Changing the Web Design Agency Business ModelAI isn't replacing web designers. It's changing what one designer can deliver. Here's the new playbook.March 22, 2026
· 9 min read
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